Using recommendation to drive customer acquisition
Peazie created the ‘Win a trip to Falls Festival for you and a friend’ campaign.
Entrants nominated a friend they’d like to take to Falls Festival, this friend would have to accept the nomination and then enter their details for the duo to have a chance to win the prize. The ‘Buddy Builder’ is a hugely powerful mechanic, as the ability to nominate a friend allows a company to potentially double the amount of traffic to a promotion.
The primary entrant is very likely to recruit in a secondary entrant who is similar in terms of age and tastes, meaning new leads are likely to fit the brands’ target customer profile.
30 LeTan prize packs were also on offer; the lower value, but more attainable, prizes increases the number of entrants. To drive sales for Le Tan all entrants were sent a discount voucher to use at their online store.